Campaigns

Campaigns: A Century of Presidential Races by Alan Brinkley and Ted Widmer
Adult Non-Fiction-Upper Level 324.973 N


The presidential campaigning season is upon us. As the country becomes bombarded with political ads and nonstop debate on how important certain issues or states will be in this election, Americans need a reminder of how political campaigning in our democracy has both changed during the last one hundred years yet oddly stayed very much the same. Alan Brinkley and Ted Widmer’s Campaigns: A Century of Presidential Races examines the varies contests for the White House from years 1900 to 2000. While the authors do analyze the elections and issues of each era, this book is very much a visual guide as well. The New York Times has supplied over 350 election photographs along with 75 photos of campaign memorabilia. Political junkies and history nuts will find much to enjoy here.

Campaigns is striking in illustrating the changes that took place in America over these hundred years but also shows how many election strategies never change. Do you think that only modern politicians try to emphasize how just like the common man they can be by working low paying jobs for a day? Warren Harding pulled a publicity stunt by becoming a printer for a day at his Ohio newspaper in 1920. Have the political pundits or candidates convinced you yet that our current election is the most important in history and a literal apocalypse might occur if votes do not go their way? This bombast is nothing new as Teddy Roosevelt proclaimed, “We stand at Armageddon and we battle for the Lord” in 1912. The inventions of radio and television would clearly dramatically alter the nature of political campaigns and would usher in the modern campaigning structure and tactics all Americans love to hate. Campaigners could now spread their messages to millions more Americans. Appearance and image became vital as Nixon would discover by losing a television debate to the youthful and more confident looking Kennedy in 1960. Overall, Campaigns shows the paradoxical nature some Americans have with politics. We love democracy but seem to be perpetually frustrated with politicians in general just as people were a hundred years ago. The more things change the more they stay the same.